(QuickBooks Online growth is much faster than that of QuickBooks Desktop.) Xero vs. For the quarter ended January 31, 2021, Intuit disclosed that QuickBooks Online growth was 22%, resulting from customer growth and a shift in product mix ( to higher pricing plans). In the same 10-K filing for the fiscal year ended July 31, 2020, Intuit reported that QuickBooks Online Accounting net revenue of $1.354 billion grew by 38% for the fiscal year and 41% in the prior year. The QuickBooks Online Advanced pricing plan brings QBO into mid-market-sized small businesses with up to 100 employees, according to the Intuit Form 10-K SEC filing for the fiscal year ended July 31, 2020. QuickBooks Online provides real-time data, reports, and dashboards. Intuit, a U.S.-based company that also makes TurboTax, owns QuickBooks. QuickBooks Online is a cloud-based invoicing and accounting software for small businesses and their accountants, bookkeepers, or small business owners, with a fast-growing worldwide user base.